Creativity. We all know what it is. We all have our own brand. We know this.... and yet, why so hard to define?
Maybe because there are so many important factors to creativity. How it's made, where it comes from, what it produces. It was all very jumbled and confusing, but using the same process as I did for innovation (see last post), I was able to note themes I had neglected, ideas not fully explored until reading my fellow students' posts. There are some brilliant minds in this GDPI811 and, of course, I am mining their golden ideas!!!!
The final verdict?
CREATIVITY IS....
Creativity:
A complex neurological
change in brain activity that engages diffused imagination and leads to a
highly personal experience, often propelled by intrinsic motivation, that is
untethered to certainty, expectation, limitations and feelings of risk to
result in a product, process or perspective that is unique and worthy of
non-judgmental consideration.
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